Is blogging still worth it in 2025?

As 2025 begins, the digital world is more dynamic than ever. With the continuous rise of video and the dominance of social media, more and more business owners wonder if blogging is still relevant.

Let’s take a look at the latest statistics and list the benefits that a blog can bring to your business.

Blogging remains a vital part of digital marketing strategies for businesses. Despite the growth of other media platforms, blogging continues to thrive due to its various benefits, including SEO, lead generation, and authority building.

The following statistics can attest to why blogging is far from being outdated:

→ A significant 77% of internet users regularly read blogs, which demonstrates their continued relevance and reach.

→ Articles are instrumental in business strategies, with companies that blog generating 67% more leads monthly than those without.

→ Blog posts still are the most popular content format, with 90% of marketers leveraging them in their strategies.

→ Blogs significantly increase website traffic, with sites featuring blogs having 434% more indexed pages and hence better visibility on search engines.

→ Regular blogging can result in up to three times more traffic compared to paid advertising, emphasizing its efficiency and cost-effectiveness.

And these are only five statistics. Hundreds of other facts point in the same direction: blogging is still relevant for businesses, and will remain to be in the years to come. But is it the case?

Blogs are instrumental in improving a website’s organic search visibility. This is achieved through four mechanisms:

→  Keyword targeting: Each blog post is an opportunity to incorporate strategic keywords that potential customers might use to find your services or products. By effectively using keywords in your content, you can improve your site’s SEO and increase your visibility in search results.

→ Regular content updates: Search engines prioritise websites that frequently update their content. A blog allows your business to post new information regularly, keeping the site active and engaging to both users and search engines.

→ Backlink attraction: High-quality, informative blog posts are more likely to earn backlinks from other websites, which is a crucial factor in search engine rankings. These links serve as endorsements from other site owners, signalling to search engines that your content is valuable and trustworthy.

→ Enhanced user engagement: Blogs increase the time visitors spend on your website. This longer engagement signals to search engines that your site provides valuable content, which can improve your rankings.

Curious to know more about SEO? Check out our article!

Publishing regular blog posts allow your business to demonstrate its expertise on various topics related to your industry, helping you stand out.

Furthermore, by providing valuable and accurate information, a blog helps in building trust and converting your audience into customers. Indeed, trust is a critical component in converting visitors into customers, as consumers are more likely to purchase from a brand they trust.

Creating and updating a blog can improve your SEO and establish your brand as an authority in your field. These factors are key in driving organic traffic, improving online visibility, and building your customer base.

Not sure where to start? Eazyclick can help by building an optimised website with a dedicated news section.