5 simple photo tips for an attractive website in the influencer era

Quality is key when it comes to website images. High-resolution photos look professional and convey your commitment to quality. They also prevent any pixelation or distortion, which can bring your user’s attention on the wrong elements. Don’t forget to ensure your images are optimised for web use; too large files can slow down your site, so balance quality with performance.

Every image on your site should reflect your brand identity and values. Choose photos that resonate with your brand’s colour palette, style, and message. Consistent visual branding helps reinforce your brand identity and makes your website look cohesive and professional.

While stock photos are convenient, nothing beats the authenticity of custom photography. Using images of your actual products, services, or team adds a personal touch that stock images simply cannot match. Authentic photos help build trust and connection with your audience, showing them the real people and products behind your brand.

Images are not just eye candy; they’re also tools for SEO. Use relevant keywords in your file names, alt text, and captions to boost your website’s SEO. This helps search engines understand and index your content better, potentially increasing your site’s visibility in search results.

Variety keeps your website dynamic and engaging. Use a mix of close-ups, wide shots, and action images to keep the viewer’s interest. Also, consider different formats such as slideshows, galleries, or background images to add visual interest and depth to your website.
With these photo tips, your website will not only look great but will also stand-out from your competitors.

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